By 1984, Tony Hawk, Rodney Mullen, Steve Caballero, Lance Mountain, Tommy Guerrero and Mike McGill compiled the most competitively dominant skateboard team in history. As great a skater as Stacy was, his scouting skills surpassed any celebrated onboard skills.
Powell Peralta reinterpreted a military motif, warping it with pioneering skateboard graphics more suited to biker gang tats than decks. Craig shrugged and simply said, "Bones Brigade." While spitballing about his stable of skaters, Stacy commented that he never wanted to call them a "team," a label that invited all kinds of jock baggage. Rejecting the expected action shot marketing, they used their young team to create esoteric images conveying the culture's sarcasm and disenfranchised dark humor. Stacy recruited the skaters and handled marketing along with his longtime creative cohort Craig Stecyk III. George, who had started developing products in his garage and kitchen oven, went on to invent innovative equipment such as double radial Bones wheels, named for their unique whiteness, and trend setting skateboard decks. George Powell and Stacy Peralta created Powell Peralta and immediately began retooling how skateboard products were made and marketed. In 1978, a mechanical engineer who had developed new skateboard products teamed up with one of the most popular skaters of the era. There's nothing comparable in today's skateboarding. They dominated contests, made hundreds of thousands of dollars, created the modern skateboard video, reinvented endemic advertising, pushed skate progression into a new era, and set the stage for a totally new form of skating called street style.
The core unit of the Bones Brigade built an empire that covered the world. For most of the 1980s, this misfit crew headed by a 1970s ex-skateboard champion blasted the industry with a mixture of art and raw talent becoming the most popular skateboarding team in history.
Unmotivated by fame or popularity, they completely dedicated their lives to a disrespected art form. It's not a death metal band, an extreme diet club or historic dominoes association-the Bones Brigade was a talented gang of teenage outcasts.
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